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How to say no to "redesign the logo too"

"While you are at it, can you redesign the logo too?"

A logo is not a side task. It is a whole branding project hiding inside a website or social media job.

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Why this is scope creep

  • Logo work needs its own research, concepts and revision rounds.
  • A new logo can ripple into everything you already designed: colours, layouts, assets.
  • It is a separate deliverable with real value. Throwing it in free tells the client your work is cheap.

Copy-paste replies

Fill the [brackets] and send. Pick the tone that fits the client.

Firm

Hi [Name], a logo redesign is a separate project from the [current project], so it's not included. I'd suggest we finish this with the current logo and look at branding as its own piece afterwards.

Friendly

Oh, fun! A logo deserves proper attention though, not a quick pass squeezed in at the end. Want me to send a separate quote for a logo refresh? We can keep the current project moving in the meantime.

Yes, for a fee

Hi [Name], happy to. Logo refresh as a change order: [3] concepts, [2] revision rounds, final files in all formats, [price] total, adds [X] days. If it changes colours on the pages already done, updating them is included in that price.

The "yes, for a fee" reply works best when the scope was written down first. In Scopease the client approves the scope through one private link, every extra ask becomes a priced change order they approve or decline, and the invoice builds itself from approved work. Free for your first project.

Start freeHave us set it up for you ($79)

Questions

Is "While you are at it, can you redesign the logo too?" scope creep?

Yes, if it was not in the agreed scope. Logo work needs its own research, concepts and revision rounds. The fix is not a fight, it is a clear reply that points to the scope and offers a priced option.

Should a logo be included in a website design project?

Only if it was quoted. Logo design is usually its own project with its own concepts and revisions. If the client wants one mid project, quote it separately.

How do I say no to extra design work?

Name it as a separate deliverable, say it is outside the current scope, and offer a quote. Most clients understand once it is framed as a project, not a favour.

Free tools that help you say no

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